The way we shop has definitely changed.  These days, it is very commonplace to shop online for everything from groceries to – engagement rings?  Yes, it’s true!  You can shop for that most special piece of jewellery online.  There are lots of online jewellery stores.  All you have to do is select the colour, cut, clarity and carat, just like you would in a bricks and mortar jewellery store.  But should you go that route?  What are the pitfalls of shopping for engagement rings online?

The truth is this:  The online retail world is a virtual minefield of potential scams.  Particularly when it comes to higher-end merchandise such as jewellery.  It doesn’t take much to set up an online store – just a credit card merchant account, a website and you’re ready to go.  Remember that the merchandise pictured on the e-store doesn’t necessarily match the actual merchandise.  That is, if there is any merchandise at all!  It’s not nice to think about, but you never really know what you are buying when you purchase online.


That all being said, there are some very reputable online jewellery stores that offer beautiful pieces sent right to your door quickly.  The trick is to ensure you are shopping at a reputable source.

From there, shopping for engagement rings online is much the same as buying one in an actual physical store, except, of course, you can’t try them on.  Because of that, it’s important to know what size you are looking for.  This can be tricky if you are trying to keep your purchase a secret!  You can either sneak one of your girlfriend’s other rings and have it sized at a local jeweller or you can go with your best guess.  It’s always better to go with a bigger size than you think you’ll need because it’s cheaper to have it sized down once you receive it.


Just as you would in a regular store, always go into your online shopping experience with a budget in mind.  Prices online can vary greatly just as they do in traditional stores, so it’s important to know how much you can actually afford to spend.  Don’t be tempted by the professional photographs and dazzling descriptions of the rings online.  If the price is too steep, keep looking.

Know what your lady likes before you start shopping.  Is she traditional or trendy?  Does she like simple pieces or something more elaborate?  Something with sentimental value?  Whatever it is that you are looking for, you are sure to find it online.

When it comes to the best place to buy engagement rings Toronto residents should consider looking online in addition to shopping in bricks and mortar stores.  The selection is vast and the quality can be brilliant.  Just be sure to always shop in a reputable store (online or otherwise), stick to your budget and know what you are looking for before you go shopping.

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